Associate Brand Manager – EasyCook LPG

About the role

Sun King is looking for an Associate Brand Manager to lead marketing for its EasyCook LPG solution in Nairobi. You will be responsible for driving customer acquisition, regular usage, and loyalty across the hub network while applying a data‑driven, commercially focused approach.

Key responsibilities

• Develop a clear customer segmentation strategy and tailored marketing plans that boost purchase and usage of EasyCook.
• Own and execute the overall marketing plan for EasyCook, driving engagement across the hub network.
• Apply data‑driven decision making, tracking marketing activity against measurable results.
• Design and manage a customer loyalty and retention programme for EasyCook users.
• Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
• Develop initiatives to grow EasyCook’s presence with institutional and business customers.
• Create marketing execution plans and campaign briefs with defensible business cases for spend.
• Design and manage field incentive programmes that align with marketing objectives.
• Brief and manage agencies and vendors for media, activations, and trade visibility materials.
• Report on marketing performance and campaign results across the hub network.
• Collaborate with the EasyCook commercial team and cross‑functional partners on decisions affecting marketing execution.

Required profile

• Experience marketing cooking solutions or comparable mass‑market consumer products with demonstrable commercial results.
• Entrepreneurial, commercially minded approach with strong analytical skills and data‑driven decision making.
• Three to five years of experience in brand, category, or trade marketing, preferably in FMCG, telecom, financial services, or subscription‑based consumer businesses.
• Track record of running data‑led marketing campaigns with clear baselines, interventions, and measured outcomes.
• Experience designing or managing loyalty, rewards, or incentive programmes.
• Bachelor’s degree in marketing, business, or a related field.

Required skills