Digital Marketer

About the role

We are seeking a hands‑on, results‑driven Digital Marketer to own end‑to‑end digital marketing activities. The role focuses on paid advertising, lead generation, funnel optimisation and reporting, directly contributing to revenue growth.

Key responsibilities

• Plan, launch, manage and optimise paid campaigns on Meta, Google Ads, LinkedIn and other platforms.
• Maintain and improve the company website and landing pages using WordPress or similar tools.
• Build and optimise marketing funnels from traffic capture to conversion.
• Design and execute email marketing, newsletters and automated lead‑nurturing sequences.
• Manage social media channels, schedule content, engage audiences and run campaigns.
• Set up and monitor analytics, pixels, conversion tracking and overall campaign measurement.
• Analyse performance data to adjust budgets, audiences, creatives and messaging.
• Generate qualified leads and support sales teams in converting them.
• Collaborate with partners, resellers and internal teams to maximise campaign impact.
• Prepare regular reports on lead generation, conversion rates and ROAS.
• Assist with offline events, webinars and creation of marketing collateral.

Required profile

• Minimum 2 years of hands‑on digital marketing experience in a performance‑driven environment.
• Proven track record running and optimising Meta (Facebook/Instagram) and Google Ads campaigns.
• Demonstrated ability to generate measurable leads, conversions or revenue through digital channels.
• Strong analytical mindset with experience in tracking, reporting and data‑driven decision making.

Required skills

• Meta (Facebook/Instagram) Ads
• Google Ads
• LinkedIn Ads
• WordPress (or similar CMS)
• Email marketing platforms
• Analytics and conversion tracking tools