E-Commerce & Digital Marketing Lead

About the role

We are looking for a data‑driven Digital Marketing Lead to own our performance channels, improve e‑commerce conversion funnels and drive online acquisition. The role combines strategic budget management with hands‑on optimisation of paid media, SEO and retention workflows.

Key responsibilities

• Manage and allocate performance ad budgets across Meta, Google Ads and search channels.
• Audit existing paid‑media spend and increase return on ad spend (ROAS) by at least 25% within the first 90 days.
• Optimise the online store’s conversion paths, landing pages and SEO to boost organic traffic.
• Design and implement automated email and SMS retention workflows to increase repeat purchases.
• Track and report key metrics such as customer acquisition cost (CAC), lifetime value (LTV) and overall ROI.

Required profile

• Minimum 4 years of experience managing digital conversion funnels and paid‑media budgets.
• Bachelor’s degree in Digital Marketing, Media, Business or a related field.
• Relevant certification – Meta Certified Digital Marketing Associate or Google Ads/Analytics certification.

Required skills

• Meta (Facebook) Ads
• Google Ads
• Search Engine Optimization (SEO)
• Email automation platforms
• SMS automation tools
• Google Analytics for performance tracking

What we offer

• Flexible hybrid work schedule.
• Medical insurance.
• Budget for testing new digital tools.