Ecommerce and Digital Marketing Manager

About the role

We are seeking a highly motivated Ecommerce and Digital Marketing Manager to lead the online presence of Fairmont Mount Kenya Safari Club. The role will drive digital performance, guest engagement and revenue through strategic planning and execution.

Key responsibilities

• Develop and implement the hotel’s digital strategy to maximise online visibility and bookings.
• Oversee e‑commerce governance, content management and campaign execution across all digital channels.
• Activate and optimise CRM programmes and OTA listings to enhance guest acquisition and retention.
• Ensure readiness for AI, GEO and AEO initiatives and align all activities with Fairmont and Accor digital standards.
• Analyse performance data, produce insights and collaborate with internal stakeholders to meet commercial objectives.

Required profile

• Proven experience in ecommerce and digital marketing within the hospitality sector.
• Strong understanding of online booking platforms, CRM systems and digital advertising.
• Ability to translate data insights into actionable strategies.
• Excellent communication and stakeholder management skills.

Required skills