Growth Marketing Lead
SmartSpot Solutions · Nairobi
Job description
About the role
We are intensifying our inbound strategy and need a Growth Marketing Lead to own the growth function, manage the budget, and deliver a clear pipeline target. The role works closely with sales and product teams to align marketing initiatives with business objectives.
Key responsibilities
- Own paid acquisition across TikTok, Meta and LinkedIn platforms.
- Build and ship content programs, including blogs, videos and case studies.
- Manage attribution models and pipeline reporting.
- Allocate and optimise the growth budget to maximise ROI.
- Set and track pipeline targets in collaboration with senior leadership.
Required profile
- 5+ years of experience in B2B growth or marketing roles.
- Hands‑on experience with Meta and TikTok ad managers.
- Proven track record of meeting or exceeding pipeline targets.
- Experience selling to SMBs in East Africa is a plus.
Required skills
- Meta ad manager
- TikTok ad manager
- LinkedIn Ads
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Published 1 month ago
Expires 20 hours from now
87 views · 0 interested
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SmartSpot Solutions
Nairobi