Marketing Manager

About the role

The Marketing Manager will lead brand management and marketing initiatives for Tower Sacco, enhancing brand visibility and equity across all channels. Working closely with the Head of Marketing and cross‑functional teams, you will design and execute campaigns that drive product utilization and support the SACCO’s growth strategy.

Key responsibilities

• Develop and execute brand‑building initiatives to improve visibility and equity.
• Coordinate with Business Development Officers and branch teams to create effective marketing strategies.
• Design, launch, and manage marketing campaigns from ideation through execution.
• Support the Head of Marketing in preparing and delivering the annual marketing plan within budget.
• Monitor, measure, and report marketing performance to stakeholders.
• Oversee approval of marketing materials, ensuring quality, colour consistency, and appropriate quantity.
• Create engaging content for the website, e‑newsletters, and other digital channels.
• Collaborate with cross‑functional teams to keep them informed of marketing plans and results.
• Drive innovation for non‑traditional services, including credit applications and loan repayments.
• Provide guidance to business development officers and develop the capacity of sales teams.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Public Relations or a related field.
• Professional certification (e.g., MSK or CIM) is an advantage.
• Minimum of 5 years of relevant experience in marketing or business development, preferably within a financial institution.
• KCSE C plain with C plain in English and Mathematics.

Required skills