Social Media Manager

About the role

Delish Nail Bar & Beauty Limited is seeking a creative and commercially‑minded Social Media Manager to boost its digital presence across Nairobi. You will lead the development and execution of social media strategies that drive brand awareness, customer engagement and foot‑traffic to its beauty salons.

Key responsibilities

• Develop and maintain a content calendar for Instagram, TikTok, Facebook and other relevant platforms.
• Create engaging reels, videos, stories, graphics and photography showcasing hair, nail and beauty services.
• Collaborate with branch teams to source organic content and highlight client transformations.
• Manage comments, direct messages and customer enquiries promptly and professionally.
• Plan and execute social media campaigns, promotions and digital activations.
• Identify and negotiate influencer, creator and partnership opportunities.
• Monitor trends, track performance metrics and prepare regular reports with recommendations.
• Support paid social media initiatives and ensure brand consistency across all assets.

Required profile

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Media, PR or a related field.
• Minimum of 3 years of experience managing social media accounts for a brand or business.
• Proven ability to grow online communities and deliver measurable results.
• Strong understanding of Instagram, TikTok and Facebook platforms.

Required skills

• Instagram
• TikTok
• Facebook