Account Manager – Retail & Shopper

About the role

The Account Manager – Retail & Shopper will partner with clients to turn evolving shopper behaviour, category dynamics and market signals into confident business decisions. Reporting to the Kenya Practice Lead, you will coordinate research, analytics and commercial teams to deliver high‑quality insights from brief to debrief.

Key responsibilities

• Build and maintain a healthy pipeline by growing existing accounts, reactivating relationships and prospecting new clients.
• Lead discovery conversations to uncover business priorities and translate them into clear research questions.
• Develop compelling, commercially sound proposals, scopes and pricing recommendations.
• Deliver research and insight projects on time, within budget and to agreed quality standards.
• Transform evidence into clear narratives and practical recommendations that support client decisions.
• Strengthen account plans, drive renewals, upselling and cross‑selling opportunities.
• Coach project colleagues, clarify responsibilities and share Retail & Shopper knowledge across the team.

Required profile

• Proficiency in quantitative and qualitative research methods, retail measurement and shopper insight.
• Ability to interpret retail, FMCG and shopper trends and turn them into client‑focused opportunities.
• Demonstrated experience developing client accounts, shaping proposals and pricing work.
• Skill in turning complex evidence into concise narratives and presentations for diverse audiences.
• Capability to lead multiple projects, manage scope and financial performance, and resolve risks early.

Required skills