Growth Marketing Lead

About the role

We are intensifying our inbound strategy and need a Growth Marketing Lead to own the growth function, manage the budget, and deliver a clear pipeline target. The role works closely with sales and product teams to align marketing initiatives with business objectives.

Key responsibilities

• Own paid acquisition across TikTok, Meta and LinkedIn platforms.
• Build and ship content programs, including blogs, videos and case studies.
• Manage attribution models and pipeline reporting.
• Allocate and optimise the growth budget to maximise ROI.
• Set and track pipeline targets in collaboration with senior leadership.

Required profile

• 5+ years of experience in B2B growth or marketing roles.
• Hands‑on experience with Meta and TikTok ad managers.
• Proven track record of meeting or exceeding pipeline targets.
• Experience selling to SMBs in East Africa is a plus.

Required skills

• Meta ad manager
• TikTok ad manager
• LinkedIn Ads