Brand Manager - Chocolates & Equity (Central & East Africa)

About the role

The Brand Manager Chocolates – Brand & Equity CEA supports the execution of marketing strategies for Chocolates and brand equity in Central & East Africa. Working alongside the Senior Brand Manager and Equity lead, the role delivers annual plans through consumer and customer activation and contributes to the growth of the Chocolates portfolio.

Key responsibilities

• Execute brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies and run integrated marketing and media plans
• Support the Senior Brand Manager and Equity lead with annual brand plans, campaign briefs, budget management, purchase orders and quarterly business reviews
• Manage packaging adaptations from design to print and ensure campaign work follows global brand guidelines and tone of voice
• Lead social media content and calendar, manage consumer complaints and attend weekly creative status meetings
• Lead NPD/PPA meetings, manage local VO recordings and support the creative lead agency's annual scope of work
• Coordinate PO processing, reconcile monthly budgets and invoice reconciliation with suppliers

Required profile

• Relevant tertiary degree or diploma in Marketing or a related field
• At least 5 years' experience, including at least 12 months as a Brand Manager
• FMCG experience is advantageous
• Demonstrated experience managing a 360-degree marketing campaign from ideation to execution
• Experience working with creative agency partners and managing ATL production

Required skills

• Consumer, shopper and trade insights, marketing planning and budget management
• Strong digital background is advantageous
• Computer skills: PowerPoint, Outlook, Word, Excel
• Project management, strategic communication and problem solving