Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to design, launch and optimise multi‑channel campaigns for our international clients. The role combines performance‑driven advertising with SEO and social media to boost brand visibility and lead generation.

Key responsibilities

• Develop, implement and manage digital marketing campaigns across Google Ads, Meta Ads, LinkedIn and email marketing platforms.
• Conduct keyword research, competitor analysis and audience targeting to improve campaign performance and search visibility.
• Manage and optimise SEM campaigns, including PPC, Display and Performance Max.
• Execute SEO strategies to improve organic rankings and traffic growth.
• Create, schedule and manage engaging social media content across various platforms.
• Monitor performance using Google Analytics, HubSpot and Meta Business Suite.
• Track and analyse metrics such as CTR, CPC, CPL, conversion rates and ROAS.
• Generate detailed performance reports with actionable recommendations.
• Collaborate with content creators, designers and sales teams to align marketing efforts with business objectives.
• Support email marketing initiatives, including automation workflows, audience segmentation and reporting.
• Conduct market and trend research to identify new growth opportunities.
• Optimise landing pages and user journeys to improve lead generation and customer engagement.
• Stay updated on digital marketing trends, algorithm changes and platform updates.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Minimum 2 years of experience in Digital Marketing, SEM or Performance Marketing.
• Experience supporting clients in the US.
• Strong analytical mindset with comfort in performance metrics.
• Ability to operate across time zones in fast‑paced environments.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Email marketing platforms
• Google Analytics
• HubSpot
• Meta Business Suite
• Salesforce (CRM)