Marketing Director (Horticulture)

About the role

A horticulture company based in Nairobi is looking for a Marketing Director to lead its marketing function and expand its global market presence. The role covers the export of fresh-cut flowers, floral products and fruit, and drives profitable growth while strengthening brand positioning. The director leads the marketing team, manages budgets and ensures marketing efforts align with the company's business growth objectives.

Key responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company's business goals and export objectives.
• Strengthen the company's brand identity across international markets and identify new markets and customer segments.
• Oversee digital marketing, including website management, social media and online advertising.
• Maintain strong partnerships with existing key accounts and strategic customers.
• Work with production, post-harvest, logistics and quality control teams to meet market requirements.
• Lead, mentor and develop a high-performing marketing team.

Required profile

• Bachelor's degree.
• 7-10+ years of marketing experience, preferably in the FMCG sector; agriculture experience is an added advantage.
• Demonstrated success in international marketing and brand management.
• Strong understanding of global supply chains, export logistics and perishable goods markets.
• Excellent communication and interpersonal skills, able to influence cross-functional teams.
• Willingness and ability to travel internationally as required.

The vacancy is advertised by Summit Recruitment & Search, a recruitment agency in Kenya. Applicants are contacted directly, and candidates who do not hear back within two weeks should apply again for other matching roles.