Marketing Lead – B2B Insurance Brokerage

About the role

A leading international insurance brokerage firm, represented by Summit Recruitment & Search, is looking for an experienced, commercially minded Marketing Lead in Nairobi. The role heads a revenue-focused marketing function that drives pipeline growth, customer acquisition, retention and business expansion in a technical B2B environment. The successful candidate works closely with Sales, Product, Customer Success and Revenue Operations.

Key responsibilities

• Lead and execute a revenue-driven marketing strategy aligned to growth objectives, acquisition targets and pipeline goals.
• Design and scale Account-Based Marketing (ABM) programmes for strategic accounts, with personalised campaigns that raise engagement, conversion and customer lifetime value.
• Build and optimise demand generation across digital and offline channels to generate qualified leads and marketing-sourced pipeline.
• Use data, CRM platforms and marketing technology to improve attribution, lead scoring, customer journey analytics and overall performance.
• Work with Sales, Product, Customer Success and RevOps to align go-to-market strategies and speed up pipeline velocity.
• Lead and develop an in-house marketing team, keeping most execution, content creation, campaign management and performance optimisation internal.

Required profile

• 10+ years of progressive marketing experience, including at least 5 years in a senior leadership role driving measurable revenue outcomes.
• Proven success in B2B marketing, especially in technology, fintech, professional services, SaaS, insurance or other complex solution-based industries.
• Track record of building and managing in-house marketing teams.
• Bachelor's degree in Marketing, Business, Communications or a related field; certifications such as CIM, HubSpot, Google Analytics, RevOps or equivalent are highly regarded.

Required skills

• Account-Based Marketing (ABM), demand generation, lifecycle marketing and RevOps.
• Strong analytical and commercial acumen.
• Hands-on use of CRM systems, marketing automation platforms, attribution models, dashboards and data-driven decision-making tools.