Marketing Manager

About the role

Pan Africa Christian University is hiring a full-time Marketing Manager in Nairobi, reporting to the Registrar Administration. The postholder leads institution-wide marketing, developing, implementing and supervising strategic marketing plans to attract students and promote academic programs, while managing budgets, campaigns and the social media presence.

Key responsibilities

• Oversee the implementation of the University Marketing Strategy
• Develop and manage the marketing budget
• Lead and supervise the marketing team
• Manage marketing campaigns across channels and execute annual strategic marketing plans
• Initiate research, development and implementation of innovative marketing programs
• Develop and promote branding initiatives aligned with the University's goals
• Collaborate with cross-functional teams and analyse potential new products
• Provide strategic leadership for the marketing team and other departments
• Perform other duties as assigned

Required profile

• Master's degree in Marketing, Entrepreneurship or Administration from a recognised institution
• At least nine years of experience, of which five must be at Assistant Manager level or equivalent in a university, research institution, large public or private institution or comparable organisation
• Track record of building effective marketing strategies and campaigns, and of creating innovative marketing products
• Excellent presentation, written and verbal communication and leadership skills

Experience with marketing automation software, CRM systems, web analytics tools and social media platforms is required. Applications, including a cover letter and CV with current and expected salary, are submitted by email only to the recruiter by Friday 20 November 2026; only shortlisted candidates will be contacted.