National Sales Manager – Maize Flour

About the role

An established Kenyan food manufacturer, specialising in maize flour production and distribution, is looking for an experienced, results-driven National Sales Manager to lead its sales team and grow revenue across General Trade and Modern Trade channels. The position is full time and on site in Nairobi, reporting to the General Manager, with a gross salary of Ksh 150,000 to 200,000 plus additional benefits.

Key responsibilities

• Develop and implement sales plans to achieve monthly sales targets.
• Monitor sales KPIs for the five sales representatives and track their performance.
• Manage and supervise the sales team, ensuring productivity and accountability.
• Expand distribution through wholesalers, retailers, mini-marts and supermarkets.
• Identify new customers and opportunities in Nairobi, Central Kenya, Kajiado County and the Rift Valley (Nakuru and Naivasha).
• Monitor competitor pricing, promotions and market activity.
• Plan routes, organise customer visits and follow up orders.
• Monitor customer payments and collect outstanding debts on time.
• Maintain strong relationships with key customers and resolve complaints.
• Prepare weekly and monthly sales reports on performance, collections, new customers and market developments.

Required profile

• Diploma or degree in Sales, Marketing, Business Administration or a related field.
• At least 5 years of FMCG sales experience, preferably in food products.
• 2 to 5 years of experience managing a sales team.
• Good knowledge of General Trade, wholesalers and Modern Trade in Kenya.
• Proven ability to achieve sales targets and expand distribution.
• Valid driving licence and willingness to travel within assigned territories.

Required skills

• Strong leadership, negotiation, communication and analytical skills.
• Proficiency in Excel and sales reporting.

To apply, send your CV by email quoting the job title in the subject line before 13 November 2026; only shortlisted candidates will be contacted.