Product Marketing Officer – New Product & Showroom Excellence

About the role

The Product Marketing Officer will lead the end‑to‑end introduction of new MICASSO products and ensure showroom standards across the distributor network in Kenya. Reporting to the Marketing department, the role bridges product development, sales, design and field teams to deliver seamless launches and consistent brand experiences.

Key responsibilities

• Coordinate the full New Product Introduction (NPI) process from development through market launch, maintaining a master launch tracker.
• Gather and verify product specifications, codes, pricing, packaging, samples and marketing assets before launch.
• Manage the Terminal Check and Launch Readiness checklists, confirming product quality, documentation and POSM requirements.
• Work with sales and distributors to schedule product dispatch, receipt and showroom display.
• Prepare and circulate Terminal Check reports and corrective action plans.
• Monitor market feedback after launch and trigger any necessary rectifications.

Required profile

• Entry‑level or junior candidate with up to 24 months of relevant experience.
• Strong organisational and coordination abilities across multiple internal and external stakeholders.
• Attention to detail and ability to track deadlines and documentation.
• Excellent written and verbal communication skills in English.

Required skills