Sales & Marketing Manager – Insurance (National)

About the role

KUPA-KENYA is seeking a dynamic Sales & Marketing Manager to lead its national insurance sales operations. The role focuses on driving membership growth, overseeing field sales teams, and expanding market presence across Kenya.

Key responsibilities

• Implement the national sales strategy to meet membership and revenue targets.
• Translate targets into regional, unit and agent performance plans.
• Monitor sales performance through dashboards and conduct regular reviews.
• Lead a multi‑level sales structure including regional managers, unit managers, supervisors, team leaders and agents.
• Identify high‑potential markets and support the launch of new sales offices.
• Oversee daily field deployment, market storms, roadshows and community activation activities.
• Promote cross‑selling of funeral cover add‑ons and food basket programs to increase ARPU.
• Maintain high agent productivity through commission structures, recognition programs and career pathways.

Required profile

• Proven experience in leading large sales teams, preferably in insurance or related financial services.
• Strong track record of achieving national sales and membership growth.
• Excellent analytical skills to interpret performance data and drive improvements.
• Ability to travel frequently across regions and manage multiple offices.

Required skills

What we offer

• Opportunity to shape a fast‑growing national insurance business.
• Competitive compensation linked to performance.
• Professional development and clear career progression.