Sales Representative - Beverages, Nairobi

About the role

A leading distributor of wines and beverages in Kenya, represented by Corporate Staffing Services, is looking for an experienced Sales Representative to expand its presence in Nairobi. The role drives Nairobi market growth, territory sales and wholesaler and HORECA relationships. It is a full-time position based in Nairobi, reporting to the Directors and the Regional Sales Manager, with a 3-month probation.

Key responsibilities

• Develop and execute sales strategies to increase market share in the Nairobi region.
• Identify, prospect and onboard new retail and wholesale accounts (hotels, restaurants, bars, shops).
• Maintain and grow relationships with existing customers through regular account visits.
• Meet and exceed sales targets, KPIs and territory revenue goals.
• Conduct product presentations, tastings and promotions to drive demand.
• Negotiate pricing, terms and contracts with customers.
• Coordinate merchandising, stock placement and promotional displays.
• Monitor competitors and market trends and give actionable feedback.
• Prepare regular sales reports, forecasts and territory plans.
• Work with logistics and warehouse teams to ensure timely deliveries and stock availability.
• Ensure compliance with company policies, licensing and responsible-supply regulations.

Required profile

• At least 3 years of proven sales experience in the beverage industry.
• Experience managing and developing relationships with wholesalers and HORECA customers.
• Sales experience, particularly in the Nairobi region, with a track record of meeting or exceeding targets.
• Strong negotiation, presentation and closing skills, and excellent relationship-building and communication skills.
• Fluent English and Swahili, and a valid driver's license with willingness to travel frequently within the territory.

Required skills

• Proficiency with MS Office and CRM tools for reporting and forecasting.
• Understanding of beverage licensing and responsible-supply requirements.

The package is Ksh 50,000 gross plus commission and travel allowance. Working hours are 6 days per week with flexible hours. Applications are made by sending a CV quoting the job title in the subject line to the recruiter's email before 16 November 2026; only shortlisted candidates are contacted.