SEO Analytics & Implementation Specialist (GA4, GTM & Looker Studio)

About the role

We are seeking an SEO Analytics & Implementation Specialist to design and maintain our data infrastructure. You will bridge technical data collection with strategic SEO insight, ensuring accurate reporting and automated visualisations that demonstrate ROI for our clients.

Key responsibilities

• Configure, audit and maintain analytics platforms (primarily GA4) and implement events, conversions, custom dimensions and audiences aligned with SEO goals.
• Collaborate with development teams to deploy and manage tracking via Google Tag Manager or equivalent tag management systems.
• Design, build and maintain Looker Studio reporting templates for SEO clients, ensuring clarity and ease of use.
• Integrate SEO data sources such as Google Search Console, Google Business Profile and keyword tracking tools into unified dashboards.
• Create “One Search” reports that combine organic and paid search data to highlight opportunities and cannibalisation.
• Analyse GA4, Search Console and keyword data to surface trends, anomalies and actionable insights.

Required profile

• Strong analytical mindset with experience in SEO data collection and reporting.
• Ability to translate complex data into clear, business‑focused insights.
• Excellent communication skills to work with cross‑functional teams and clients.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio (formerly Data Studio)
• Google Search Console
• Google Business Profile
• Keyword tracking tools (e.g., Ahrefs, SEMrush)
• Familiarity with Adobe Analytics (optional)