TikTok & Instagram Live Moderator (Live Commerce Host)

About the role

Hotpoint Appliances Limited is looking for a confident TikTok and Instagram Live Moderator to host lively shopping sessions in its B2C department, turning live viewers into paid orders. The role reports to the E-Commerce Lead and covers the live experience end to end, from preparing the product story to confirming orders with Finance and the Online team. It also feeds short-form content on TikTok and Instagram Reels.

Key responsibilities

• Host scheduled TikTok and Instagram Live sales sessions (typically 3 hours each), keeping energy and pace high.
• Demonstrate products clearly, covering features, benefits, sizes, use cases, warranty, delivery and payment terms.
• Run in-session sales mechanics such as flash deals, countdowns, limited-stock calls, giveaways and live Q&A, in line with the approved offer sheet.
• Respond to viewer comments by name in real time, handle objections and keep viewers watching through to purchase.
• Confirm product line-up, prices, stock and offers with the Online team at least 24 hours before going live, and prepare a run-of-show with talking points, offers and call-to-action timing.
• Set up and test the live kit (phone, lighting, microphone, connectivity) 30 minutes before each session.
• Create teaser Reels and TikToks to promote upcoming Lives and repurpose live highlights within 48 hours.
• Guide buyers through the Till Number payment process, capture customer and delivery details, and pass payments to Finance for confirmation.
• Moderate comments during and after sessions, removing spam and escalating service issues to the contact center within the same working day.
• Share a post-session report within 24 hours (viewers, peak concurrent viewers, engagement, orders and revenue) and recommend improvements in the monthly Live performance review.

Required profile

• Diploma or degree in Marketing, Communications, Media, Journalism or a related field.
• 1 to 3 years of experience hosting live streams, presenting or selling on camera (TikTok Live, Instagram Live, radio, TV or events).
• Sales experience in retail, live commerce or telesales; electronics or home appliances is an advantage.
• A portfolio of live sessions or short-form videos hosted by the candidate.