Digital Executive

About the role

The Digital Executive will lead the development and execution of digital marketing initiatives for a fast‑growing real‑estate company based in Westlands, Nairobi. You will be responsible for enhancing the brand’s online presence, driving engagement, and supporting lead generation through strategic content and campaigns.

Key responsibilities

• Design and implement comprehensive digital marketing strategies and campaigns.
• Manage and grow social media platforms, maintaining an editorial calendar.
• Create engaging digital assets such as graphics, videos, and copy.
• Monitor social media trends and identify opportunities to boost brand visibility.
• Plan, launch, and optimise paid digital advertising across relevant platforms.
• Track, analyse, and report on performance metrics for social media, website, and campaigns.
• Support website content updates and ensure accuracy and relevance.
• Assist with SEO initiatives and improve online visibility.
• Engage professionally with customers and online audiences.
• Conduct market and competitor research to uncover new digital opportunities.

Required profile

• Mid‑level experience (minimum 3 years) in digital marketing.
• Strong understanding of social media platforms and digital advertising.
• Ability to produce high‑quality visual and written content.
• Analytical mindset with experience in reporting and performance analysis.
• Excellent communication skills and a collaborative attitude.

Required skills

• SEO
• Social media management
• Digital advertising