Digital Marketing & Content Lead

About the role

Pearl Hospital is seeking an experienced, creative and results‑oriented professional to lead its digital marketing and content activities.

Key responsibilities

• Develop and implement the Hospital’s digital marketing and content plans.
• Manage the website, Google Business Profile and social‑media platforms.
• Create high‑quality written, photographic and video content.
• Plan and manage digital campaigns.
• Coordinate content development with clinicians and departmental teams.
• Monitor campaign performance and prepare actionable reports.
• Manage online engagement while maintaining patient confidentiality and professional standards.

Required profile

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media or a related field.
• At least two years of relevant experience.
• Strong writing, photography, videography and video‑editing skills.
• Practical knowledge of social‑media management, SEO, website content, digital advertising and analytics.
• Ability to work independently and deliver measurable results.
• Healthcare or professional‑services marketing experience is an advantage.
• Willingness to work on‑site in Nyahururu.

Required skills

• SEO
• Digital advertising
• Analytics
• Social‑media management
• Video editing
• Photography
• Videography