Founding B2B Appointment Setter - LinkedIn Outbound (Remote, Kenya)

About the role

IncricyAI, a Nairobi-based AI agency that runs outbound client acquisition and automation, is hiring a founding B2B appointment setter. You report to the founder, who personally closes every deal, and you set your own hours. The work is remote and requires you to be in Kenya or working East Africa. You earn nothing until a client you sourced signs and pays, then earn 15% of their monthly retainer, with a base pay of at least KES 50,000 once 6 of your clients are on retainer.

Key responsibilities

• Research and build prospect lists matching the ideal client profile, confirming company, job title and a genuine personal LinkedIn profile for each lead.
• Run daily LinkedIn outreach: connection requests, opening messages and structured follow-ups, adapted to each prospect's sector.
• Handle replies and first objections in writing, then qualify prospects before booking.
• Book qualified meetings with the founder, with a short pre-call note, and reconfirm each meeting 24 hours ahead.
• Record every touchpoint, reply and booking in the CRM the same day.
• Join weekly pipeline reviews and report what is and is not working in the market.

Required profile

• At least 1 year in B2B appointment setting, SDR, BDR or outbound lead generation, with booked-meeting figures you can prove.
• Practical LinkedIn outbound experience: list building, personalised messaging and multi-step follow-up.
• Excellent written English; a real, established personal LinkedIn profile with 1,000+ connections.
• Comfort with a commission-first structure and enough savings to cover a 4-8 week ramp before the first payout.
• Own laptop and dependable internet.

Required skills

• LinkedIn outbound prospecting and messaging
• Advantages: LinkedIn Sales Navigator, HubSpot, GoHighLevel or Zoho, and confidence using WhatsApp and phone calls to confirm meetings

What we offer

• A results-backed service with a 25-conversation guarantee, so outreach converts more easily.
• Dedicated closer: the founder takes every meeting.
• Systems and playbooks: AI-assisted outreach, messaging frameworks, objection-handling guides and case studies.
• Direct line to the founder via weekly pipeline reviews.
• Recurring commission and base pay, plus first consideration for senior and team-lead roles.