Freelance Marketing Strategist & Planner – Nairobi

About the role

Adamant, a fast‑growing marketing, influence and media agency, is seeking a freelance Marketing Strategist & Planner to support its Nairobi office. You will shape pitches, contribute to new‑business opportunities in East Africa, and provide strategic direction for regional and international client campaigns.

Key responsibilities

• Develop strategic responses to briefs and RFPs, including insights, positioning, campaign ideas and channel recommendations.
• Create and refine pitch decks with cultural insights, consumer understanding, competitive analysis, brand platforms and activation concepts.
• Collaborate with Nairobi and Paris teams to deliver integrated strategies across brand, content, social, influence, media and production.
• Identify commercial opportunities for the office and assist in converting prospects into clients.
• Provide a strategic perspective to creative, content and account teams on ongoing projects.

Required profile

• Solid experience in strategic planning, brand strategy, marketing or communication consulting.
• Proven ability to build persuasive pitches and strategic decks for international clients.
• Strong understanding of how multinational brands operate, including brief handling and global‑to‑local logic.
• Deep knowledge of the Kenyan and East African market – culture, trends, consumer behaviour, media and creator landscape.
• Experience with European (especially UK) agencies or clients is a plus.
• Fluent French and familiarity with Francophone African markets are essential.
• Excellent English writing and presentation skills; Swahili a plus.
• Curious, structured, commercially minded, autonomous and comfortable across cultures.

Required skills