Sales Executive – Luxury Wine & Accessories Distribution

About the role

A premier company in luxury wine and accessories distribution, represented by Summit Recruitment & Search, is looking for a Sales & Business Development Executive in Nairobi. The role involves leading sales strategies, securing high-value partnerships and managing an exclusive clientele base so that sales targets and client expectations are met and exceeded.

Key responsibilities

• Develop and implement a sales strategy aimed at selling 2,000 wine bottles per month.
• Build and maintain relationships with 200 key clients, including high-end restaurants, hotels, travel agencies and retailers.
• Promote sales through tailored wine tastings, presentations and exclusive events.
• Represent the company at wine exhibitions, tastings and promotional events to generate leads.
• Track and manage leads through the CRM system to ensure timely follow-up and high conversion.
• Conduct market research to find new opportunities and run targeted campaigns.
• Gather client feedback, analyse data and recommend ways to improve satisfaction and retention.
• Work with the Marketing team to align sales strategies with promotions.

Required profile

• Bachelor's degree in sales, business, marketing or a related field.
• 5+ years of proven sales experience, preferably in luxury wine/spirits or hospitality.
• Strong track record in B2B sales and experience with diverse clientele.
• In-depth knowledge of wines, including varieties, regions and tasting proficiency.
• Charismatic, persuasive communicator with strong negotiation skills.