Senior Copy Writer

About the role

A full-time Senior Copy Writer is sought to lead the copy team and raise the creative bar across an integrated marketing, tech and communications agency. The role covers a diverse portfolio of banking, FMCG, telco, fintech, NGO and public-sector brands, with the Senior Copy Writer personally handling the briefs that demand the sharpest thinking and strongest storytelling. The position is based in Nairobi.

Key responsibilities

• Lead, mentor and grow a team of writers, building a culture of excellence, originality and accountability.
• Write and oversee campaigns, headlines, scripts, manifestos, social content and brand narratives.
• Collaborate with art directors, strategists and account teams to turn briefs into creative platforms.
• Build and protect distinctive brand voices across every consumer touchpoint.
• Keep quality high and work moving, so every deliverable is accurate, on brief and on time.
• Identify award-worthy ideas, write compelling award entries and case studies.
• Create work that speaks authentically to East African audiences in English, Kiswahili and, where appropriate, Sheng.

Required profile

• At least 7 years' experience, including 3 years in senior leadership, preferably in an advertising or creative agency.
• Demonstrable experience leading, mentoring or managing other writers.
• A strong portfolio of published and produced work across multiple industries.
• An advantage: a degree in communication, literature, journalism, marketing or a related field.
• Excellent command of English and Kiswahili, with the ability to adapt tone and language for different audiences.
• Experience across digital, social, print, broadcast, activation, OOH and long-form content.
• A track record of award-winning or shortlisted work, or the ambition and ability to build one.

Required skills

• Conceptual thinking and collaboration with art directors and strategists.
• Strong leadership, presentation, pitching and project-management skills.
• Sharp eye for detail and commitment to accuracy and quality.
• A considered understanding of AI and how to use it to enhance creativity without compromising originality.

To apply, send your CV and portfolio by email to the recruiter before the 24th November 2026.