Territory Trade Marketer – Non‑Alcoholic Beverages

About the role

We are seeking a dynamic Territory Trade Marketer to drive sales of non‑alcoholic beverages across multiple regions in Kenya. The role focuses on secondary sales, distributor management and field team supervision to ensure product availability and market visibility.

Key responsibilities

• Achieve secondary sales targets within assigned territories.
• Manage relationships with distributors and third‑party sales agencies.
• Supervise Van Sales and Order Booker teams.
• Increase outlet coverage, product availability and brand visibility.
• Execute merchandising and market activation initiatives.
• Monitor market trends, competitor activities and identify distribution opportunities.

Required profile

• Diploma or degree in Sales, Marketing, Business Administration or related field.
• Minimum three years of FMCG sales experience in the non‑alcoholic beverage sector.
• Proven experience managing distributors and distributor operations.
• Experience supervising Van Sales Representatives and/or Order Bookers.
• Strong understanding of secondary sales management and route‑to‑market operations.
• Demonstrated ability to drive territory sales growth and execute market plans.
• Excellent analytical and reporting capabilities.

Required skills