Area Sales Executive

About the role

The Area Sales Executive will drive revenue growth and market expansion for M-Paya across a defined geographic territory in Nairobi. This field-based commercial role involves acquiring new customers, strengthening distribution channels, and ensuring profitable sales execution.

Key responsibilities

• Develop and execute a structured territory plan to maximise daily market coverage and target high-potential prospects.
• Own sales targets, monitor performance against monthly, quarterly and annual goals, and adjust tactics as needed.
• Build and maintain lasting relationships with customers, resellers and channel partners, providing timely support and issue resolution.
• Recruit, onboard and motivate territory sales representatives, driving their productivity and engagement.
• Record all customer interactions, leads and transactions accurately in the CRM system following company processes.
• Apply approved pricing and discount policies consistently to protect margins while remaining competitive.
• Submit activity reports and provide market intelligence on competitor pricing, buying trends and emerging opportunities.
• Participate in product training and share successful field techniques with colleagues.

Required profile

• Bachelor’s degree in Business Management, Sales & Marketing or related field, or a Diploma in Sales & Marketing with relevant field experience.
• Mandatory work experience in a sales or field-based commercial role.
• Proven ability to meet sales targets and manage a territory effectively.
• Strong communication and relationship-building skills.
• Ability to work independently and report accurately.

Required skills