Associate Brand Manager, EasyCook LPG

About the role

Sun King is seeking an Associate Brand Manager to lead the growth of its EasyCook LPG solution in Kenya. You will shape customer segmentation, drive usage, and build loyalty programmes for a fast‑growing, pay‑as‑you‑go energy product.

Key responsibilities

• Develop and execute a customer segmentation strategy and tailored marketing plans for EasyCook.
• Own the end‑to‑end marketing plan, driving engagement and usage across the hub network.
• Design, launch, and manage a customer loyalty and retention programme.
• Support new hub launches with branding, activation, and local marketing materials.
• Create marketing initiatives for institutional and business customers.
• Prepare marketing execution plans and campaign briefs with clear business cases.
• Design and manage field incentive programmes aligned with marketing goals.
• Brief and manage agencies and vendors for media, activations, and trade visibility.
• Report on marketing performance and campaign results across the hub network.
• Collaborate with the commercial team and cross‑functional partners on execution decisions.

Required profile

• 3‑5 years of experience in brand, category, or trade marketing, preferably in FMCG, telecom, financial services, or subscription‑based consumer businesses.
• Proven track record of data‑driven marketing campaigns with measurable outcomes.
• Experience designing or managing loyalty, rewards, or incentive programmes.
• Comfort working with revenue and usage metrics such as ARPU and building ROI cases.
• Experience managing field‑facing programmes, agent networks, or last‑mile distribution in emerging markets.
• Bachelor’s degree in marketing, business, or a related field.

Required skills