Associate Brand Manager, EasyCook LPG
Sun King · Nairobi
Job description
About the role
Sun King is seeking an Associate Brand Manager to lead the growth of its EasyCook LPG solution in Kenya. You will shape customer segmentation, drive usage, and build loyalty programmes for a fast‑growing, pay‑as‑you‑go energy product.
Key responsibilities
- Develop and execute a customer segmentation strategy and tailored marketing plans for EasyCook.
- Own the end‑to‑end marketing plan, driving engagement and usage across the hub network.
- Design, launch, and manage a customer loyalty and retention programme.
- Support new hub launches with branding, activation, and local marketing materials.
- Create marketing initiatives for institutional and business customers.
- Prepare marketing execution plans and campaign briefs with clear business cases.
- Design and manage field incentive programmes aligned with marketing goals.
- Brief and manage agencies and vendors for media, activations, and trade visibility.
- Report on marketing performance and campaign results across the hub network.
- Collaborate with the commercial team and cross‑functional partners on execution decisions.
Required profile
- 3‑5 years of experience in brand, category, or trade marketing, preferably in FMCG, telecom, financial services, or subscription‑based consumer businesses.
- Proven track record of data‑driven marketing campaigns with measurable outcomes.
- Experience designing or managing loyalty, rewards, or incentive programmes.
- Comfort working with revenue and usage metrics such as ARPU and building ROI cases.
- Experience managing field‑facing programmes, agent networks, or last‑mile distribution in emerging markets.
- Bachelor’s degree in marketing, business, or a related field.
Required skills
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in Kenya.
Salaries by job title
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
Published 1 month ago
Expires 3 weeks from now
43 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
Sun King
Nairobi
Related job offers
-
Social Media Manager & Content Creator
Vision Plus Kenya Nairobi -
Marketing Internship – Remote or Nairobi
UN Environment Programme (UNEP) Nairobi -
Volunteer Senior Communications Specialist (Remote)
Ashoka Nairobi -
Digital Marketing Intern
Alpha Shine Real Estate Limited Comté de Nairobi -
Business Development Assistant
American Health Law Association Nzalae/ Nzawa locations