B2B Sales Executive

About the role

Yellow Pages Kenya is looking for a results‑driven B2B Sales Executive to expand its advertising portfolio. You will work directly with corporate clients, promoting both traditional and digital advertising solutions while contributing to the growth of the sales team.

Key responsibilities

• Drive new B2B client acquisition and manage existing accounts.
• Own the full sales cycle from prospecting to closing.
• Build and nurture long‑term relationships with corporate customers.
• Consistently meet or exceed assigned sales targets.
• Identify upsell and cross‑sell opportunities for advertising and digital products.
• Maintain accurate sales records and pipeline updates in CRM tools.

Required profile

• 2–3 years of proven B2B sales experience.
• Background in fintech, insurance, micro‑finance, call centres or an advertising agency.
• Excellent communication, presentation and negotiation abilities.
• Strong customer‑service orientation and relationship‑management skills.
• Demonstrated ability to close deals and manage a structured sales pipeline.

Required skills

• Hands‑on experience with CRM tools.
• Digital marketing knowledge (advantageous).