B2B Sales Executive

About the role

Identify Africa is seeking a high‑performing B2B Sales Executive to drive revenue growth for its background‑search and identity‑verification solutions across Kenya. You will own the end‑to‑end sales cycle, from prospecting to closing, and expand the company’s footprint among HR, compliance and risk leaders.

Key responsibilities

• Generate and qualify a robust pipeline of B2B opportunities through outbound prospecting, networking and lead generation.
• Conduct product demonstrations, prepare proposals and negotiate contracts with decision‑makers.
• Articulate the value proposition of background‑search services to HR directors, compliance officers, risk managers and C‑suite executives.
• Build and maintain long‑term relationships with key stakeholders.
• Track performance against monthly and quarterly sales targets and report KPI metrics.
• Monitor market trends, competitive landscape and regulatory changes affecting employee background checks.

Required profile

• Minimum 3 years of proven success in B2B sales, preferably selling background‑screening, compliance or HR‑related solutions.
• Demonstrated ability to navigate complex sales cycles and close high‑value contracts.
• Strong consultative selling approach with excellent written and verbal communication.
• Self‑motivated, target‑driven and highly organized with disciplined pipeline management.

Required skills

• Experience using a CRM system for pipeline tracking.