Consumer Insights Manager

About the role

We are looking for a seasoned Consumer Insights Manager to lead our FMCG portfolio in Kenya. Based in Nairobi, you will turn consumer and shopper panel data into actionable growth strategies for leading brands.

Key responsibilities

• Build and maintain trusted relationships with FMCG clients, acting as the primary point of contact.
• Deliver high-quality, insight-driven analyses and recommendations using consumer and shopper panel data.
• Translate longitudinal consumer behaviour into clear growth strategies and commercial opportunities.
• Identify and pursue revenue-generating opportunities by expanding the client network and co-creating innovative solutions.
• Prepare and present compelling presentations that highlight patterns, implications and actionable recommendations.
• Manage workload, set priorities and proactively address client demands.

Required profile

• Minimum 8 years of experience in consumer research or shopper insights, preferably within a reputable market research firm.
• Proven track record of independently developing and managing FMCG client relationships.
• Deep understanding of the Kenyan FMCG market, consumer behaviour and market trends.
• Strong analytical ability to work with disparate quantitative data sets and draw causal linkages.
• Excellent verbal and visual presentation skills.

Required skills