Digital Marketer

About the role

We are looking for a results‑driven Digital Marketer to develop and execute online marketing strategies that align with our business objectives. The role will oversee the company’s digital presence, manage paid campaigns, and drive lead generation across multiple channels.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Create, schedule, and manage content on social media platforms.
• Plan, launch, and optimise paid campaigns on Google Ads, Meta, LinkedIn, TikTok and other channels.
• Monitor performance metrics and optimise campaigns for maximum ROI.
• Maintain the company’s online brand reputation and presence.
• Execute SEO, SEM, email marketing and lead‑generation initiatives.
• Analyse website and campaign data using Google Analytics.
• Conduct market research and competitor analysis.
• Prepare performance reports with actionable recommendations.
• Stay updated on digital marketing trends and best practices.

Required profile

• Bachelor’s degree in Digital Marketing, Marketing, Communications or a related field.
• Minimum of 6 years of proven experience in digital marketing.
• Demonstrated success managing end‑to‑end digital campaigns.
• Strong analytical, communication and problem‑solving abilities.
• Ability to work independently and deliver measurable results.

Required skills

• SEO, SEM, PPC (pay‑per‑click) advertising.
• Email marketing and content marketing.
• Social media marketing across major platforms.
• Google Analytics.
• Google Ads.
• Meta Business Suite.
• Graphic design and video editing tools (advantage).