Digital Marketer

About the role

We are looking for a results‑driven Digital Marketer to own and execute the full SEO strategy for our assigned markets in Nairobi. You will turn data into actionable plans that drive organic traffic, engagement and revenue.

Key responsibilities

• Develop and implement end‑to‑end SEO strategies, including keyword research, content planning and technical oversight.
• Manage the content lifecycle – create, refresh, rewrite, delete or redirect content at scale.
• Build and optimise content funnels that guide prospects from discovery to conversion.
• Design and run monthly and quarterly growth initiatives aligned with commercial targets.
• Maintain performance dashboards tracking SEO, engagement and revenue metrics.
• Produce actionable growth reports and forecast organic traffic and revenue influence.
• Create growth loops that integrate SEO with email marketing, retargeting and CRO.

Required profile

• Minimum 2 years of hands‑on SEO experience, preferably in advertising or media.
• Strong analytical mindset with ability to work from data rather than intuition.
• Proven track record of moving a market from zero to ranked organically.
• Excellent communication skills for presenting insights to stakeholders.

Required skills

• SEO strategy and execution
• Keyword research and content planning
• Performance reporting and revenue tracking
• Growth loop design (SEO, email, retargeting, CRO)