Digital Marketer

About the role

SIMAX Engineering Limited is seeking a proactive Digital Marketer to drive online visibility and lead generation for its manufacturing and warehousing operations. You will work closely with the marketing team to design, execute, and optimise campaigns across multiple digital channels.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Create and manage engaging content for social media, email, and the company website, including copy, graphics, and videos.
• Manage and optimise social media platforms (Facebook, Instagram, Twitter) and email marketing tools.
• Conduct keyword research, optimise website SEO, and run paid search (PPC) campaigns.
• Plan, execute, and monitor email marketing campaigns with segmentation and automation.
• Oversee social media community building and follower engagement.
• Prepare and control marketing budgets, track spend, and optimise ROI.
• Stay updated on digital marketing trends and best practices.

Required profile

• Diploma or equivalent qualification.
• Minimum 5 years of experience in digital marketing (mid‑level).
• Fluent in English.
• Full‑time availability (8 am – 5 pm) based in Nairobi, Kenya.

Required skills

• SEO and SEM expertise.
• Paid search (PPC) campaign management.
• Email marketing platform usage and automation.
• Social media management (Facebook, Instagram, Twitter).
• Content creation – copywriting, graphic design, video production.
• Keyword research.
• Budget planning and performance optimisation.

What we offer

• Competitive monthly salary (KSh 30,000 – 45,000).
• Opportunity to work in a dynamic manufacturing environment.
• Professional development and growth prospects.