Digital Marketer

About the role

We are looking for a proactive Digital Marketer to boost our online presence and generate qualified leads for our manufacturing business. The role will involve creating engaging content, managing social channels, and running paid campaigns to support business growth.

Key responsibilities

• Develop and execute digital marketing strategies aligned with company goals.
• Manage and grow social media platforms and other digital channels.
• Create compelling content, including posts, graphics, videos, and promotional materials.
• Plan, launch, and optimise paid advertising campaigns.
• Monitor engagement, website traffic, leads, and campaign performance.
• Conduct market and competitor research to identify growth opportunities.
• Generate leads and support business development through digital channels.
• Maintain consistent brand messaging across all digital platforms and prepare regular performance reports.

Required profile

• Diploma or degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum two years of hands‑on experience in digital marketing.
• Proven track record managing social media platforms and digital campaigns.
• Strong content creation, copywriting, and organizational abilities.
• Ability to analyse marketing metrics and produce performance reports.
• Experience in manufacturing, steel, construction, or related industries is an advantage.

Required skills

• Social media management
• Digital advertising platforms
• Online marketing tools
• Content creation
• Copywriting
• Analytics