Digital Marketer & Social Media Manager

About the role

We are looking for a creative, strategic, and data‑driven Digital Marketer and Social Media Manager to lead our digital presence across Kenya. The role will shape brand awareness, engage customers, and support sales through integrated online campaigns.

Key responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Manage all social media platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Plan, launch, and optimise paid advertising campaigns.
• Coordinate influencer and user‑generated content creator partnerships.
• Monitor social media engagement, respond to customer inquiries, and generate monthly performance reports.
• Maintain the company website and other digital assets.
• Collaborate with designers and videographers to produce engaging content that aligns with brand identity.

Required profile

• Diploma or degree in Marketing, Communications, Digital Marketing or a related field, or at least 4 years of relevant experience.
• Minimum 2 years of hands‑on experience in digital marketing.
• Proven ability to manage Meta Business Suite and TikTok platforms.
• Familiarity with Google Analytics and social media advertising.
• Strong copywriting and communication skills.

Required skills

• Meta Business Suite
• TikTok platform management
• Google Analytics
• Social media advertising (Meta/Google ads)
• Social media CRM tools