Digital Marketing Specialist

About the role

MogiTech is seeking a dynamic Digital Marketing Specialist to lead and optimise online campaigns that drive brand visibility and lead generation. You will work within a collaborative team to shape the digital presence of our cloud and software solutions across East Africa.

Key responsibilities

• Develop, launch and manage integrated digital marketing campaigns (SEO, SEM, social media, email and content).
• Analyse performance metrics, generate insights and continuously improve ROI.
• Maintain and grow the company’s social media channels, ensuring consistent brand voice.
• Create engaging copy, visuals and multimedia content aligned with strategic goals.
• Coordinate with product, sales and engineering teams to align marketing initiatives with business objectives.

Required profile

• Minimum 3 years of hands‑on experience in digital marketing.
• Proven track record of executing successful SEO/SEM and social media campaigns.
• Strong analytical mindset with the ability to interpret data and report findings.
• Excellent written and verbal communication skills.

Required skills

• SEO
• SEM
• Social Media Marketing
• Email Campaigns
• Content Strategy

What we offer

• Opportunity to work on large‑scale, impactful cloud projects.
• Competitive compensation and benefits package.
• Strong focus on continuous learning and professional development.
• Collaborative and innovative work culture.