Digital Media Director

About the role

The Digital Media Director provides strategic and technical leadership for digital media planning, performance marketing, analytics and campaign optimisation. The role supports both clients and internal teams to develop data‑driven digital strategies that deliver measurable business outcomes across multiple platforms.

Key responsibilities

• Develop and execute integrated digital media and performance‑marketing strategies for clients across sectors, providing technical guidance on paid social, search, programmatic, video, display and eCommerce platforms.
• Analyse campaign and platform performance data, generate actionable insights and recommendations, and build measurement frameworks, KPIs and reporting structures.
• Oversee campaign execution, optimisation and budget adherence, collaborating with media, creative, strategy, analytics and technology teams.
• Act as a strategic advisor to clients and internal stakeholders, delivering presentations, reviews and recommendations.
• Support recruitment, onboarding and mentorship of digital media talent, fostering a collaborative, performance‑driven culture.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, Media or a related field.
• Minimum 7 years of experience in digital media, performance marketing or digital strategy within an agency or consulting environment.
• Strong understanding of digital media platforms and performance‑marketing principles, with proven experience analysing data and optimising campaigns.
• Demonstrated ability to manage integrated digital campaigns across multiple channels and engage senior stakeholders.

Required skills

• GA4 and other digital analytics/reporting tools.
• Google Ads, Meta, DV360 certifications or platform expertise.
• Programmatic advertising platforms and eCommerce media channels.
• Audience segmentation, attribution modelling and first‑party data strategies.
• Privacy compliance, digital governance and performance‑optimization techniques.