Lead Sales Programs

About the role

Airtel Africa is seeking a dynamic Lead Sales Programs professional to design, implement and manage sales initiatives that drive subscriber acquisition, revenue growth and market share across its African operations.

Key responsibilities

• Design, launch and manage sales programs that support business objectives.
• Monitor sales performance across channels, identify gaps and take corrective actions.
• Drive channel engagement through incentive schemes, campaigns and performance management.
• Collaborate with Sales, Marketing, Distribution, Finance, CX and Commercial teams.
• Track program effectiveness, produce insights and recommendations for leadership.
• Develop and maintain dashboards, reports and performance metrics.
• Ensure consistent execution of sales standards, policies and governance.
• Support new product launches and go‑to‑market initiatives with effective sales enablement.
• Identify emerging market opportunities and propose strategies to improve channel performance.
• Manage relationships with internal and external stakeholders to ensure successful delivery.

Required profile

• Bachelor’s degree in a business‑related field (Diploma considered with substantial experience).
• 5–7 years of experience in sales, commercial operations, distribution or sales program management.
• Proven track record of managing large‑scale sales initiatives and delivering growth.
• Experience in telecommunications, FMCG, banking or similar fast‑paced consumer sectors is an advantage.
• Strong analytical ability and excellent project, stakeholder and communication skills.

Required skills

• Advanced proficiency in Microsoft Excel.
• Experience with Power BI and sales reporting tools.