Marketing & Brand Manager

About the role

The Marketing & Brand Manager will lead the development and execution of marketing strategies for BenzLiving, a premium Mercedes‑Benz dealership in Nairobi. The role focuses on increasing brand awareness, generating qualified leads and supporting vehicle sales through both strategic planning and hands‑on implementation.

Key responsibilities

• Develop and maintain a consistent premium brand image across all customer touchpoints.
• Plan, execute and optimise digital campaigns on Meta, Google, TikTok, LinkedIn and other platforms.
• Generate and nurture high‑quality sales leads while managing marketing budgets.
• Create and manage a content calendar, coordinate photography, videography and creative production.
• Oversee website updates, improve user experience, and implement SEO strategies.
• Design customer retention, remarketing, email and WhatsApp marketing initiatives.
• Organise showroom activations, vehicle launches, customer appreciation events and strategic partnerships.
• Prepare weekly and monthly performance reports tracking leads, conversion rates, engagement, traffic and ROI.

Required profile

• Mid‑level professional with at least 36 months of relevant experience.
• Commercially minded with the ability to combine strategic thinking and hands‑on execution.
• Strong budget management and analytical skills.
• Excellent communication and stakeholder management abilities.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• LinkedIn Ads
• Search Engine Optimisation (SEO)
• Customer Relationship Management (CRM) platforms
• Email marketing
• WhatsApp marketing