Marketing & Brand Manager
Benz Living Motors LTD · Nairobi
Job description
About the role
The Marketing & Brand Manager will lead the development and execution of marketing strategies for BenzLiving, a premium Mercedes‑Benz dealership in Nairobi. The role focuses on increasing brand awareness, generating qualified leads and supporting vehicle sales through both strategic planning and hands‑on implementation.
Key responsibilities
- Develop and maintain a consistent premium brand image across all customer touchpoints.
- Plan, execute and optimise digital campaigns on Meta, Google, TikTok, LinkedIn and other platforms.
- Generate and nurture high‑quality sales leads while managing marketing budgets.
- Create and manage a content calendar, coordinate photography, videography and creative production.
- Oversee website updates, improve user experience, and implement SEO strategies.
- Design customer retention, remarketing, email and WhatsApp marketing initiatives.
- Organise showroom activations, vehicle launches, customer appreciation events and strategic partnerships.
- Prepare weekly and monthly performance reports tracking leads, conversion rates, engagement, traffic and ROI.
Required profile
- Mid‑level professional with at least 36 months of relevant experience.
- Commercially minded with the ability to combine strategic thinking and hands‑on execution.
- Strong budget management and analytical skills.
- Excellent communication and stakeholder management abilities.
Required skills
- Meta Ads
- Google Ads
- TikTok Ads
- LinkedIn Ads
- Search Engine Optimisation (SEO)
- Customer Relationship Management (CRM) platforms
- Email marketing
- WhatsApp marketing
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Published 1 month ago
Expires 1 week from now
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Benz Living Motors LTD
Nairobi
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