Marketing Manager – Fashion & Food

About the role

We are looking for a Marketing Manager to own the marketing function for two very different consumer brands – Kitu Kali, an African‑inspired fashion and footwear label, and Chipoz, a fast‑growing halal quick‑service restaurant chain. The role combines brand strategy, content creation and performance tracking across retail, e‑commerce and mall environments.

Key responsibilities

• Develop and execute an integrated marketing plan for both brands, covering social media, paid ads, email/SMS, influencer partnerships and in‑store activations.
• Brief, manage and hold agencies and creators to a clear creative strategy, ensuring on‑brand, on‑time delivery.
• Produce engaging content yourself – social posts, reels, copy and campaign assets.
• Maintain a year‑long content and campaign calendar to avoid quiet periods.
• Coordinate joint campaigns with mall management and leverage co‑op marketing opportunities.
• Run campaigns around launches, new collections, menu items, holidays and key retail/food calendar moments.
• Control the combined marketing budget, track reach, engagement, footfall and sales impact, and report ROI.
• Oversee paid social and digital advertising, email/SMS, and influencer collaborations.
• Direct photo and video shoots and build a reusable content library.
• Collaborate closely with store managers, branch teams and sales to turn marketing into footfall and revenue.

Required profile

• Proven marketing‑management experience with consumer, retail, fashion or food & beverage brands.
• Demonstrated ability to plan and execute full‑year campaigns and measure their performance.
• Comfortable working on‑site in Nairobi – visiting stores, branches, malls and shoot locations.
• Fluent written and spoken English.
• Creative mindset that generates ideas as well as executes briefs.
• Self‑starter who takes ownership without needing constant direction.

Required skills

• Adobe (or similar design tools)
• Canva
• CapCut or comparable video‑editing software
• Google Ads and paid‑social advertising platforms
• Basic photography and video‑shoot direction