Marketing Manager – Performance & Analytics
Moko Home + Living · Nairobi
Job description
About the role
Moko Home + Living is seeking a results‑driven Marketing Manager to lead performance and analytics initiatives across its digital channels. Based in Nairobi, you will own the end‑to‑end execution of paid media campaigns, optimise spend, and drive measurable growth for the brand.
Key responsibilities
- Plan, launch and optimise Meta and Google Ads campaigns.
- Manage the overall marketing budget and allocate spend to maximise ROAS and lower CAC.
- Test creative assets, audience segments and bidding strategies to continuously improve performance.
- Explore emerging channels such as TikTok and influencer collaborations.
- Lead and mentor a small performance marketing team.
Required profile
- Minimum 5 years of hands‑on experience in performance marketing.
- Proven track record of improving ROAS and CAC.
- Strong ownership of marketing budgets and reporting.
- Experience in e‑commerce or direct‑to‑consumer environments is a plus.
Required skills
- Meta Ads
- Google Ads
- TikTok Ads (preferred)
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Published 4 weeks ago
Expires 1 month from now
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Moko Home + Living
Nairobi
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