Marketing Strategy Consultant

About the role

The Marketing Strategy Consultant will work closely with clients to design and execute marketing plans that drive business growth. This role requires a blend of analytical insight, creative thinking, and project leadership to deliver measurable results.

Key responsibilities

• Develop and implement marketing strategies aligned with client objectives and growth targets.
• Conduct marketing audits, market research, competitor analysis, and gather customer insights.
• Lead and coordinate marketing projects, ensuring timely delivery, quality execution, and alignment with agreed objectives.
• Translate business goals into actionable roadmaps with clear priorities, timelines, deliverables, and KPIs.
• Monitor campaign and project performance, providing data‑driven insights and optimization recommendations.
• Create and maintain performance dashboards tracking key marketing and sales metrics.
• Collaborate with internal teams and clients to ensure brand consistency across all communications.
• Identify risks, implementation gaps, and process improvement opportunities, recommending corrective actions.
• Ensure compliance with brand guidelines, advertising standards, and data protection regulations.
• Leverage digital marketing, analytics, and AI tools to improve effectiveness, reporting, and productivity.

Required profile

• Bachelor’s degree in Marketing, Communications, Public Relations, Business or a related field.
• CIM Level 6 qualification (mandatory).
• Minimum 5 years of experience in marketing strategy development and planning.
• Proven experience conducting marketing audits and creating comprehensive strategies.
• At least 5 years of digital marketing experience, including campaign planning, execution, and performance analysis.
• Strong business acumen with the ability to translate objectives into actionable strategies.
• Demonstrated project‑management skills handling multiple client projects simultaneously.
• Excellent communication, presentation, problem‑solving and decision‑making abilities.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• Google Workspace
• Google Analytics
• Social media management platforms
• Marketing analytics and reporting tools
• AI tools such as ChatGPT, Gemini, Claude