Marketing Strategy Consultant

About the role

Our client, Ardy Marketing, is a dynamic consultancy that helps businesses craft impactful marketing strategies and drive growth. They are looking for an experienced Marketing Strategy Consultant to lead the design and execution of strategic initiatives for both the firm and its clients.

Key responsibilities

• Develop and implement marketing strategies aligned with client business objectives.
• Conduct marketing audits, market research, competitor analysis, and gather customer insights.
• Lead and coordinate marketing projects, ensuring timely delivery and quality execution.
• Translate business goals into actionable roadmaps with clear priorities, timelines, deliverables, and KPIs.
• Monitor campaign performance, provide data‑driven insights, and recommend optimisations.
• Create and maintain performance dashboards tracking key marketing and sales metrics.
• Collaborate with internal teams and clients to ensure brand consistency across all communications.
• Identify risks, implementation gaps, and process‑improvement opportunities, proposing corrective actions.
• Ensure compliance with brand guidelines, advertising standards, and data‑protection regulations.
• Leverage digital marketing, analytics, and AI tools to enhance effectiveness and productivity.

Required profile

• Bachelor’s degree in Marketing, Communications, Public Relations, Business or a related field.
• Mandatory CIM Level 6 qualification.
• Minimum 5 years of experience in marketing strategy development and planning.
• Proven expertise in conducting marketing audits and creating comprehensive strategies.
• At least 5 years of digital marketing experience, including campaign planning, execution, and performance analysis.
• Strong business acumen and ability to translate objectives into actionable strategies.
• Demonstrated project‑management experience handling multiple client projects simultaneously.
• Excellent communication, presentation, problem‑solving and decision‑making skills.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• Google Workspace
• Marketing analytics and reporting tools
• Digital marketing platforms
• AI‑enabled marketing tools