Paid Media Manager

About the role

We are seeking a results‑driven Paid Media Manager to own Google Ads and Meta Ads strategy for a portfolio of local service businesses. This fully remote position works Monday‑Friday on US Mountain Time and is responsible for delivering high‑quality leads while optimizing cost per lead and return on ad spend.

Key responsibilities

• Build, launch, and continuously optimize Search, Display, Shopping, and Performance Max campaigns on Google Ads.
• Conduct keyword research, manage negative keywords, and write conversion‑focused ad copy.
• Set up and maintain conversion tracking using Google Tag Manager and GA4.
• Manage bid strategies (Target CPA, Target ROAS, Maximize Conversions) and perform Quality Score audits.
• Create and manage remarketing audiences, RLSA campaigns, and Meta campaigns across lead generation, traffic, retargeting, and brand awareness.
• Brief the content team on creative assets, run structured A/B tests, and maintain Meta Pixel and Conversions API.
• Produce monthly performance reports using the agency dashboard, GA4, and CallRail, translating data into actionable business outcomes.

Required profile

• Proven experience managing multiple Google Ads and Meta Ads accounts simultaneously.
• Ability to work independently in a remote environment and align with US Mountain Time business hours.
• Strong analytical mindset with a focus on lead volume, cost per lead, conversion rate, and ROAS.

Required skills

• Google Ads (Search, Display, Shopping, Performance Max)
• Meta Ads (Facebook & Instagram)
• Keyword research and negative keyword management
• Google Tag Manager
• Google Analytics 4 (GA4)
• Bid strategies: Target CPA, Target ROAS, Maximize Conversions
• Quality Score auditing
• Remarketing, RLSA, Custom Audiences, Lookalike Audiences
• Meta Pixel and Conversions API
• A/B testing of creative, copy, audiences, and placements
• CallRail reporting