Regional Sales Lead

About the role

We are seeking a results‑driven Regional Sales Lead to oversee and grow our cosmetics portfolio across Kenya. The role involves extensive travel, close collaboration with distributors and internal teams, and a focus on achieving commercial targets.

Key responsibilities

• Develop and execute regional sales strategies to meet annual targets.
• Manage, coach, and supervise sales representatives in multiple Kenyan regions.
• Build and maintain strong relationships with distributors and key accounts.
• Conduct market analysis to uncover growth opportunities and competitive insights.
• Partner with Marketing on trade promotions, product launches, and brand initiatives.
• Coordinate with Production, Supply Chain, and Finance to ensure seamless operations.
• Maintain CRM data and deliver accurate sales reporting and performance tracking.

Required profile

• Bachelor’s degree in Business, Sales, Marketing or related field (MBA a plus).
• Minimum 4 years of sales experience, preferably in FMCG or cosmetics.
• Proven experience managing a geographically distributed sales team.
• Strong distributor management and team‑leadership capabilities.
• Established network within the Kenyan and East African market is highly preferred.

Required skills

• CRM system usage.