Regional Sales Manager

About the role

We are looking for an experienced, commercially‑driven Regional Sales Manager to lead our operations across East Africa and drive growth of our Nigeria branch. Based in Nairobi, you will oversee regional sales performance, manage cross‑functional teams, and expand our presence in new markets.

Key responsibilities

• Lead and manage regional sales teams in Kenya and Nigeria, achieving revenue and profitability targets.
• Build and maintain strong relationships with key customers, personally negotiating and closing high‑value strategic deals.
• Oversee day‑to‑day operations of the Kenya hub and support the growth of the Nigeria branch.
• Coordinate sales, service, administration, and operational functions to ensure seamless performance across both markets.
• Identify and drive new business opportunities and market expansion initiatives across East and West Africa.
• Coach, mentor, and develop high‑performing teams, fostering a culture of accountability and continuous improvement.
• Monitor business performance through KPIs, prepare regular reports, and implement corrective actions as needed.
• Collaborate with finance and administration teams to ensure sound financial management, compliance, and operational efficiency.
• Represent the company at customer meetings, industry events, and strategic business engagements.

Required profile

• Bachelor’s degree in Engineering, Business or a related technical field.
• 10–15 years of experience in sales leadership, business management or regional management.
• Proven experience managing business operations in Kenya and Nigeria.
• Strong knowledge of the dairy, cosmetics, industrial manufacturing or related B2B sectors.
• Demonstrated success leading regional sales teams and consistently achieving commercial targets.
• Experience managing multidisciplinary teams including Sales Managers, Sales Engineers and Service Engineers.
• Good understanding of distribution models, business development and channel management.
• Knowledge of accounting principles, budgeting and administrative processes.
• Excellent negotiation, customer relationship management and strategic planning skills.

Required skills