Sales Manager – Alternative Channels

About the role

The Sales Manager – Alternative Channels will lead the development and growth of strategic partnerships across non-traditional distribution channels such as micro‑finance institutions, SACCOs, professional associations, fintechs and other aggregators. The role is responsible for driving revenue for Life, General and Health insurance lines by acquiring new business, expanding existing relationships and delivering tailored insurance solutions.

Key responsibilities

• Identify, negotiate and onboard strategic partners (MFIs, SACCOs, fintechs, etc.) to distribute Life, General and Health insurance products.
• Develop and execute sales strategies to increase insurance penetration and achieve premium, revenue and profitability targets.
• Maintain strong relationships with partner executives, conduct regular business reviews and ensure seamless onboarding and support.
• Collaborate with product, underwriting, claims and marketing teams to design and enhance insurance solutions for alternative channels.
• Deliver training, capacity‑building and financial‑literacy programmes for partner staff to improve product knowledge and sales effectiveness.
• Manage portfolio profitability, retention and compliance, working closely with risk and compliance functions.
• Track performance metrics, prepare business reports and provide market insights to senior management.

Required profile

• Bachelor’s degree in Business, Finance, Marketing, Economics or related field; professional insurance qualifications are a plus.
• 5‑10 years of experience in business development, sales or partnership management within insurance, banking, fintech or related sectors.
• Proven track record of achieving sales growth, revenue targets and managing strategic partnerships.
• Experience with alternative distribution channels such as MFIs, SACCOs, fintech platforms or affinity groups.
• Knowledge of Life, General and Health insurance products and multi‑line distribution is desirable.