Shopper Manager – In‑Store & On‑Premise Activation

About the role

Diageo’s Shopper Manager will design and deliver in‑store and on‑premise activation programmes that drive category growth and brand performance across all channels in Kenya. Working within the Marketing Business Plan, you will translate consumer and shopper insights into scalable initiatives and manage the in‑outlet programme creation budget. The role involves up to 30% travel to collaborate with key customers and agencies.

Key responsibilities

• Develop and execute shopper marketing programmes for designated categories and brands, from brief to toolkit and post‑implementation measurement.
• Ensure programmes are commercially viable, exceed category performance, and align with KBL’s P&L targets.
• Manage the in‑outlet programme creation budget and track growth against key battlegrounds.
• Build strong relationships with BTL and shopper marketing agencies and with major customers (>£100K NSV).

Required profile

• Bachelor’s degree or equivalent in Commerce, Marketing, Business or related field.
• Minimum four years of experience in a commercial environment, preferably in shopper, trade or key‑account marketing.
• Proven leadership ability, either through people management or influencing cross‑functional teams.
• Strong analytical mindset with the ability to turn data into actionable commercial plans.